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ESCANDINAVIA MASTERS GOLF: I SOL SWEDISH CUP

Golf en Noruega
Precioso campo de golf en Noruega. Foto Flirck
La Costa del Sol debe buscar soluciones a la estacionalidad turística, fundamentadas en el conocimiento estadístico de los comportamientos de los distintos sectores turísticos, los distintos países emisores, y de los criterios de búsqueda de los viajeros. Hoy las nuevas tecnologías nos ponen al alcance de cualquiera potentes herramientas estadísticas, los mercados cambian, los clientes también pero sobre todo las formas, las formas de reservar, de programar, de reunir y conceptualizar eventos de rango internacional en pocos días.
La “I Sol Swedish Cup”, que tendrá lugar durante la celebración del popular Escandinavia Masters Golf, serán unas jornadas de encuentro entre profesionales del turismo de golf  de El Patronato de turismo de la Costa del Sol y tour operadores Escandinavos especializados en turismo de golf. Por parte del Patronato, es de destacar la presencia de varios de sus socios, como Finca Cortesin Golf, el Almenara Hotel Golf & Spa, Hotel Los Monteros, Hotel Elba, Polacci Promotions, Guadalmina Hotel Resort…
El Escandinavia Masters Golf, es el segundo evento golfístico por número de participantes en Europa después del British Open, con unos 100.000 asistentes en la última edición es además el único torneo del circuito europeo que se celebra en estas latitudes.
En SpainHotelsBooking, SHB, no somos expertos en golf, si en promoción turística y consideramos acertada esta estrategia de promoción, que viene avalada por las cifras que nos arrojan resultados bastante interesantes, el turismo de golf escandinavo supone un 10% del volumen de negocio de nuestros campos. Suecia con 800.000 jugadores es el país con mayor número de estos después de Reino Unido, además el poder adquisitivo y el gasto medio de estos turistas sumados a sus costumbres de viajar en invierno, les convierten en “cliente objetivo” por su propio peso.

This entry was posted on Sábado, Agosto 25th, 2007 at 9:55 am and is filed under Uncategorized, TURISMO GOLF, GOLF PROMOCIÓN, TORNEOS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “ESCANDINAVIA MASTERS GOLF: I SOL SWEDISH CUP”

  1. NOTICIAS EN LA COSTA DEL SOL » Blog Archive » La Costa del Sol supera el 1′5 de crecimiento turístico andaluz. Says:
    Agosto 25th, 2007 at 12:06 pm

    […] Breves: El viento no resta espectáculo a la XIV, edición del Torneo Internacional del Pesca de Altura de Benalmádena. El Patronato de turismo de la Costa del Sol, busca promoción del turismo de golf con la “I Sol Swedish Cup”, jornadas de turismo de golf, que tendrán lugar durante la celebración del popular Escandinavia Masters Golf. […]

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